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Review Incentives – Are the Costs Worth It?http://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/gMwB6n0mZOM/By Mike Blumenthal on Oct 27, 2015 12:28 pm I have just published a new post on incentivizing revies at the GetFiveStars* blog: Review Incentives? Are the Benefits Worth the Cost? Reviews and testimonials are powerful social proof of your business’s capabilities but they are often hard to get. Incentives, including contests and discount coupons as well as direct rewards, often will increase your review … Continue reading Review Incentives – Are the Costs Worth It? →Related posts:FTC to Amerifreight – Failure to Disclose Review Incentives Against the Law Do Review Contests that Donate to Charity Violate Google’s Review Guidelines? Yes Survey: Why do Customers Leave Reviews for Local Businesses?      Read it! »Create Next Moments with Customer Reviewshttp://www.simpartners.com/create-next-moments-customer-reviews/By Jay Hawkinson on Oct 27, 2015 12:24 pm We all know ratings and reviews are important to effective location-based marketing, but how important are they? According to a recently published BrightLocal survey, customer reviews are essential for generating new business at the local level, whether you are a cafe or a realtor. And millennials are especially interested in reviews. To turn local searches […]Posted by Jay Hawkinson at Create Next Moments with Customer Reviews. Visit SIM Partners for more great information!Read it! »You’ll Never Believe How Clickbait Techniques Are Causing the Downfall of Adshttp://www.searchinfluence.com/2015/10/youll-never-believe-how-clickbait-techniques-are-causing-the-downfall-of-ads/By Rafiq Mandal on Oct 27, 2015 12:00 pm The atmosphere for Internet advertisers has changed over the past couple of years following a trend that marketers of the past simply didn’t see coming. Thanks to an overuse of several marketing techniques, including clickbait titles, dynamic advertising, and uninspired cookie-cutter content, Internet users have learned ways to avoid ads ... Continue Reading >>Read it! »Upcoming Hangout on Videos for Local Businesseshttp://localu.org/blog/upcoming-hangout-on-videos-for-local-businesses/By Mary Bowling on Oct 27, 2015 11:07 am Please join us on Friday, November 6th at 11am ET, 10am CT, 9am MT and 8am PT in a live hangout on the topic of how to create and use videos to market local businesses online. Video creation doesn't have to be expensive or complicated and many small business owners who don't think they can [...]The post Upcoming Hangout on Videos for Local Businesses appeared first on Local University.Read it! »  10 More Local Search Posts You May Have MissedAmazon Echo Now Offers Local Search With Help From Yelp[Reminder] Live Webcast: Mobile Searches and Beacon Technology — Tuesday, October 27Do Longer Business Hours Help Local Rankings in Google?SMB Top 20: Google Rated Highest, Yelp Lowest According to NPS SurveyStalking, Espionage, and More: The Guide to a Successful B2B Marketing CampaignAmplify Your Location Data with HERE MapsThe Secret to Good Content WritingGoogle Adding Desktop Hangout Calling to Knowledge Panel in Search & Local Finder?Street Fight Local Visionary Awards Affirm SIM Partners Strategy and Client WorkTransforming Mobile Searches Into Sales [Webinar]