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Google Makes MyMaps App Improvements But Doesn’t Quite Make It Therehttp://feeds.searchengineland.com/~r/channel-local/~3/WZnfpRE6zLw/242604-242604By Greg Sterling on Feb 16, 2016 02:50 pm Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a...Please visit Search Engine Land for the full article.Read it! »Succeeding with Location Data: Advice from 10 Marketing Expertshttp://www.simpartners.com/location-data-experts/By Julie Piatek on Feb 16, 2016 02:21 pm     Welcome to the age of the mobile consumer. Today, the mobile consumer calls the shots for any enterprise — especially those that want to attract consumers to their brick-and-mortar locations. As is widely reported, 80 percent of local searches on mobile phones convert. To succeed with the mobile consumer, marketers need to harness […]Posted by Julie Piatek at Succeeding with Location Data: Advice from 10 Marketing Experts. Visit SIM Partners for more great information!Read it! »A 10-Year Journeyhttp://www.simpartners.com/10-year-journey/By Jon Schepke on Feb 16, 2016 11:57 am Ten years ago, I was running a digital marketing agency and recognized that brands were missing out on a big opportunity — to connect with consumers at a local level. Based on data, we knew that local digital advertising was outperforming all of our clients’ other digital marketing efforts. And, with a strong belief that […]Posted by Jon Schepke at A 10-Year Journey. Visit SIM Partners for more great information!Read it! »  10 More Local Search Posts You May Have MissedNew Report on SMB Churn You’re Probably Not Going to Agree WithGoogle MyBusiness Now Surfacing Web Verify OptionFranchise SEO: For Masochists OnlyHow I Used Google Search Console Keyword Data To Increase Traffic 167%Local U Advanced in Historic Williamsburg – Early Bird Special is Ending135 Keywords Triggering “Near Me” Searches (and 7 That Aren’t)Streetmap Loses Anti-Competitive Lawsuit Against Google In UKNY Attorney General Comes Down on Review Abuses – AgainGoogle Launches Help Article That Lists all GMB Product UpdatesHow to Get a Tagline for Your Business on Google Plus