The Whitespark Local Pulse

The Whitespark Local Pulse for 05/04/2017

May 04, 2017

Here are today's local search posts. Woo!

The Whitespark Local Pulse

Never Miss a Local Search Post

By Jennifer Slegg on May 04, 2017 05:12 am

Google is testing two different versions of the mobile card style results for their Home Services Ads in the desktop search results. Here is the first style.  While this appears carousel style, it is actually not a carousel, so Google is still only displaying 3 results on the search results page. They are also testing […]

By Mike Blumenthal on May 03, 2017 04:15 pm

What are the real world pillars of local brand-building in a local market, and how do they relate to digital? This is our Deep Dive Into Local from April 3rd, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. [...]

By Jennifer Slegg on May 03, 2017 11:24 am

Google is testing a new format for the local “Nearby Businesses” ads.  Instead of the usual pack style we have usually seen in the search results, Google has switched it to a carousel style. Joy Hawkins shared it on Twitter: This new carousel appears above the regular AdWords ads for added exposure. It also means for […]

10 More Local Search Posts You May Have Missed