The Whitespark Local Pulse

The Whitespark Local Pulse for 10/11/2016

Here are today's local search posts. Woo!

The Whitespark Local Pulse

Never Miss a Local Search Post

Can Google Shift Its Revenue Model From Advertising to Products?http://streetfightmag.com/2016/10/11/can-google-shift-its-revenue-model-from-advertising-to-products/By David Mihm and Mike Blumenthal on Oct 11, 2016 07:00 am "Google rolling out integrated hardware and software is a big change," Mike Blumenthal says to David Mihm. "They have tried their hand at manufacturing many times and failed, but this feels more strategic. Clearly their AI assistant effort is central and it seems that AI is table stakes for the coming battles."Read it! »Google Shows Special Ad Note for Vehicles in Local Ad Packhttp://www.thesempost.com/google-local-ad-pack-dealers/By Jennifer Slegg on Oct 11, 2016 05:57 am If you are a care dealership or work in the vehicle industry, this new change Google has made to the mobile local pack ads is pretty interesting.  It highlights the type of vehicle dealership it is at the top of the local pack ad units. I have spotted Google doing more testing of the local […]The post Google Shows Special Ad Note for Vehicles in Local Ad Pack appeared first on The SEM Post.Read it! »How Much Do You Know about Local Reviews? Take This Quizhttp://www.localvisibilitysystem.com/2016/10/11/how-much-do-you-know-about-local-reviews-take-this-quiz/By Phil on Oct 11, 2016 12:59 am Like it or not, your business hinges on your reputation (or soon will).  Your online reviews are an ever-growing part of your reputation – and sometimes they’re one and the same.  But getting happy customers / clients / patients to speak up is hard. There’s much more to it than just, “Run a good business […]Read it! »Sometimes The Best SEO Strategy Is To Wait…http://www.localseoguide.com/sometimes-best-seo-strategy-wait/By Andrew Shotland on Oct 10, 2016 01:27 pm When Google’s Penguin 4.0 update was announced on September 23rd, one of our clients had a number of key pages on its site get deindexed. Their site certainly had several technical SEO, usability and other issues, but I’d hardly classify it is “webspam” which is what Penguin purported to target. Of course as soon as the deindexation […]The post Sometimes The Best SEO Strategy Is To Wait… appeared first on Local SEO Guide.Read it! »Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.http://feeds.searchengineland.com/~r/channel-local/~3/tUMctqtcA4M/finding-micro-moment-feel-like-chasing-fireflies-9-data-points-will-help-catch-260303By Wesley Young on Oct 10, 2016 11:35 am Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.The post Does finding that micro-moment feel...Please visit Search Engine Land for the full article.Read it! »Forget about unique content. Try actually BEING local!http://feeds.searchengineland.com/~r/channel-local/~3/qYc3rTECXf0/forget-unique-content-try-actually-local-260294By Greg Gifford on Oct 10, 2016 10:11 am Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the crowd.The post Forget about unique content. Try actually BEING local! appeared first on Search Engine Land.Please visit Search Engine Land for the full article.Read it! »Google Showing “From the Menu” Photos, Adds Photo Uploads for Local Restaurantshttp://www.thesempost.com/google-showing-menu-photos-adds-photo-uploads-local-restaurants/By Jennifer Slegg on Oct 10, 2016 07:53 am Google has added a new feature to the restaurant local knowledge panels. It is a section called “From the menu” that shows photos people have taken specifically of the food from the restaurant. Here is what it looks like: Note the blue camera image on the right above the photos of dishes.  You can click […]The post Google Showing “From the Menu” Photos, Adds Photo Uploads for Local Restaurants appeared first on The SEM Post.Read it! »  10 More Local Search Posts You May Have MissedResults from the Local SEO Ranking Factors Study presented at SMX EastSocial Media Marketing for Small Businesses Part 1Local SEO now has an organic ROI tracking methodWhy I’m Not Going to #StopCrapOnTheMapGoogle AdWords Testing Click to Text Business Option in Mobile AdsGoogle Testing “Add a Missing Place” in Local 3-PackGoogle My Business testing advanced verification process for spammy map categoriesGoogle Adds Sharing Link to Local Knowledge PanelGoogle Testing Advanced Verification Process for Plumbers & LocksmithsMulti-location local SEO strategy: domain structure