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The Whitespark Local Pulse

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FTD’s Big Mamma’s Day #FAILhttp://screenwerk.com/2016/05/09/ftds-big-mammas-day-fail/By Greg Sterling on May 09, 2016 07:21 pm Much of the digital marketing discussion revolves around which brand or campaign is getting this or that digital media discipline right. But there are even more fundamental issues and lessons that have to be learned and re-learned by many brands. Basic customer service is unfortunately one of them. A case-in-point: my Mother’s Day experience with […]Read it! »  10 More Local Search Posts You May Have MissedGoogle Releases GMB API V3.0Yelp: Average Yearly SMB Ad Spend Is $3,204, 76% Retention, 269% ROIGoogle updates the Google My Business API to version 3.0Forgot Where you Verified Your Listing? Google is Making it Easier to Track Down.AMP Coming to Local Businesses in Google Search ResultsThe NEW Google mobile friendly test toolStudy Argues Most Current SMB-Focused Sales Efforts Are Completely IneffectiveRetailers Need to Step Up in-Store Game — Amazon Is GainingWith “Trips” app, will Google finally deliver a better travel experience?60% of local SEOs are outsourcing more tasks in 2016 vs. 2015