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The Whitespark Local Pulse

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Why is free money that can be used on local search marketing being left on the table?http://feeds.searchengineland.com/~r/channel-local/~3/WRHFrpQDIkw/free-money-can-used-local-search-marketing-left-table-262187By Wesley Young on Nov 07, 2016 11:29 am Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.The post Why is free money that can be used on local search marketing...Please visit Search Engine Land for the full article.Read it! »Holiday optimization tips for remaining competitive in the SERPhttp://feeds.searchengineland.com/~r/channel-local/~3/Pn56ONtwgf8/holiday-optimization-tips-remaining-competitive-serp-262178By Lydia Jorden on Nov 07, 2016 09:29 am Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.The post Holiday optimization tips for remaining competitive in the SERP appeared first on Search Engine Land.Please visit Search Engine Land for the full article.Read it! »On Tuesday, Go Out and VOTE. It’s Much More Important than Digital Marketinghttp://screenwerk.com/2016/11/06/on-tuesday-go-out-and-vote-its-much-more-important-than-digital-marketing/By Greg Sterling on Nov 06, 2016 12:08 pm Against the backdrop of the larger problems in the world — and there are too many to name — I sometimes question whether I’m spending my time wisely, writing and doing research about digital marketing. I like what I do but their are times when I think I should be doing something for the greater […]Read it! »  10 More Local Search Posts You May Have MissedCase Study: How to Overcome Competition by Fighting SpamThe Importance of NAP Consistency in Local Business ListingsStudy shows Google’s Possum update changed 64% of local SERPsHow Many Law Firm Websites are Using SSL? Should You?Yext Reviews product is pre-optimized for Schema, balances reviews across sitesA New Format for Business Listings on Google Maps?Start-Ups & Chasing The SEO DragonMore on HTTPS & Local Citations & 301 RedirectsWhy the Newest Google Local Guide Give Away SucksBing Testing New Mobile Style Local Pack on Desktop