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How the Morton Arboretum Masters Location Marketinghttp://www.simpartners.com/how-the-morton-arboretum-masters-location-marketing/By David Deal on Nov 11, 2016 12:00 pm What can brick-and-mortar businesses learn about location marketing from a leafy Midwestern arboretum? As it turns out, plenty. The Morton Arboretum, celebrating its 94th year, does a masterful job combining location-based experiences and content that capitalize on the natural beauty of the 1,700 preserve located southwest of Chicago. Especially during autumn, you might think the […]Posted by David Deal at How the Morton Arboretum Masters Location Marketing. Visit SIM Partners for more great information!Read it! »Google Testing New Local Pack in San Diego with Rollout of Advanced Verificationhttp://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/rUXqyH2VxBc/By Mike Blumenthal on Nov 11, 2016 10:56 am In early October, Google announced a new test for service area businesses that offered direct consumer contact and exhibited lots of spam (ie locksmiths, plumbers etc) that involved an advanced verification process. The advanced verification process is similar to, although less rigorous than the vetting process involve d with the Home Service Ads that were … Continue reading Google Testing New Local Pack in San Diego with Rollout of Advanced Verification →Related posts:Google Testing Advanced Verification Process for Plumbers & Locksmiths Don’t Call A Plumber – Call (or Text) Google Concierge Are Phone Numbers Returning to the 3 Pack?      Read it! »Getting a clearer picture of local marketing attributionhttp://feeds.searchengineland.com/~r/channel-local/~3/BPLXRfeS9As/getting-clearer-picture-local-marketing-attribution-262617By Brian Smith on Nov 11, 2016 09:46 am It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.The post Getting a clearer picture of local marketing attribution appeared first on Search Engine...Please visit Search Engine Land for the full article.Read it! »HTTP & HTTPS Duplication Issues with WordPresshttps://www.bowlerhat.co.uk/http-https-duplication-issues-with-wordpress/By Marcus Miller on Nov 11, 2016 01:35 am With Google’s drive to make the web a safer and more secure place it was announced tail end of 2014 that HTTPS would be a ranking signal going forwards. Since this time, many folks have added an SSL certificate to their site to reap the (largely intangible) rewards offered by adding HTTPS. However, in our day-to-day […]The post HTTP & HTTPS Duplication Issues with WordPress appeared first on Bowler Hat.Read it! »  10 More Local Search Posts You May Have MissedChoosing the right local marketing automation software for your businessGoogle retiring Map Maker to speed up the Maps editing processSayonara Google MapMaker – To Be Retired Over the Next 4 MonthsGoogle Announces Plan to Kill off MapMakerThe Accelerating Consolidation of the Digital Ad MarketWhy is free money that can be used on local search marketing being left on the table?Holiday optimization tips for remaining competitive in the SERPOn Tuesday, Go Out and VOTE. It’s Much More Important than Digital MarketingCase Study: How to Overcome Competition by Fighting SpamThe Importance of NAP Consistency in Local Business Listings