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Google Using Points To Boost User Reviews, Beef Up Maps Contenthttp://feeds.searchengineland.com/~r/channel-local/~3/zc3mSyMarNI/google-using-points-to-boost-user-reviews-beef-up-maps-content-236058By Greg Sterling on Nov 13, 2015 02:49 pm A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original...Please visit Search Engine Land for the full article.Read it! »AI Is Here, and It’s Affecting Your SEO: A Look at Google’s RankBrainhttp://www.searchinfluence.com/2015/11/google-rankbrain-ranking-factor/By Amy Arnold on Nov 13, 2015 12:57 pm In late October, Google announced that they are actively using an artificial intelligence algorithm called RankBrain as part of the search results engine. This has rolled out slowly since early 2015 and has become a factor for website owners and search marketers to pay attention to, according to Bloomberg. “RankBrain has become ... Continue Reading >>Read it! »Google Partnering with HomeAdvisor to Add Services Booking to Localhttp://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/dSr8nFZXIkQ/By Mike Blumenthal on Nov 13, 2015 12:41 pm CNBC is reporting that “as of today, homeowners searching for contractors on Google will be shown results that are “HomeAdvisor screened and approved” and come with profiles, price estimates and the ability to “book now” or schedule an appointment to compare estimates for work”. This appears to be a new ad format although as of … Continue reading Google Partnering with HomeAdvisor to Add Services Booking to Local →Related posts:Apple Retains TripAdvisor and Booking.com Reviews in iOS 8.3 Maps Reviews – Do Positive Only Review Services have a place? Apple Maps Now Testing TripAdvisor and Booking.com Reviews      Read it! »  10 More Local Search Posts You May Have MissedGoogle is Now Working During Holiday Hours, Even if You Are NotQuick Initial Review of Moz Local Insights (Beta)For Most SMBs Customer Service Matters More than Ad PerformanceIs It Time to Stop Talking About How Complex “Local” Is? – LSA InsiderLocalU Advanced Williamsburg Agenda ReleasedHow HCIC is Challenging Healthcare Marketers to Improve the Consumer ExperienceEurope Turns Antitrust Attention To Google Maps For AndroidWill Buy Buttons Appeal to Holiday Shoppers?12 Retail Marketing Tactics for Your Most Successful Christmas YetWhere Did Google+ Local Go? The Google Places API Change Made Simple